Dana is the kind of person who you pay attention to.  She has paved an incredible path in the multifamily industry – especially for women!  When she speaks, writes or contributes in some way to our industry, you listen!

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I love dissecting words and looking for greater meaning like the word Apartment.  What sets you “Apart” and why are you “Meant” for the multifamily industry?

I have always been an independent thinker. Looking for ways to improve systems, processes while keeping the customer experience in mind. I fell in love with this industry immediately. Starting out as a leasing associate (many years ago), I realized how absolutely important my job was. I helped people find homes. I guess it was always a part of me as I worked with a group to build a homeless shelter in NYC when I was 17 yrs. old and the experience has always stayed with me. 

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How and when did you get your start in the industry?

I started in the industry as a part-time leasing associate back in 1998 in Spartanburg, SC. I was looking for a part-time position while I attended college and found the job opening in the classifieds (yes, newspaper). I was already working in the retail/restaurant business, so I knew what it takes to deliver great service and thought I would be a good fit for the role. I guess I was right!

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What is one song that always puts you in a good mood?

Prince, Let's Go Crazy!

 

What are 3 tips you would give someone considering a career in multifamily?

1) Make sure you understand the importance of quality customer service and be willing to deliver 100% of the time. 
 

2) Always be forward-thinking, no matter your role, this is an industry where you can go as far as you want in your career. It is an amazing industry.
 

3) Constantly educate yourself and be willing to learn. Reach out to peers and other industry professionals continuously. It is a peer group like no other. 

 

What is your proudest moment in multifamily?

Watching my assistant property manager become an American citizen. You become like family in this business and she was like a little sister to me. I was honored to watch her go across the stage and become a citizen. 

 

Who is your mentor and why?

I have been blessed to work with so many wonderful people throughout my career, it would be almost impossible to name just one. They know who they are and I would not be here without them. I will say my husband is my biggest supporter and he always pushes me even when I think I have reached my peak. He is amazing and started out in the industry as well. It is how we met. I couldn't do what I do without his support.  

 

What book has left the biggest impression on your life?

Relentless- by Tim S. Grover

 

If you ever owned an apartment community, where would it be and what would you name it?

The Florida Keys, The Flip Flop Resort (you can't stay if you don't wear flip flops!)

 

What is your most memorable vacation?

NYC with my family at Christmas.. Nothing like it!

 

If our country went to 4-day work weeks, how would you spend your 5th day?

 Reading, spending time with my family and most likely working...